“Branding has to be based on truth or it just won’t work. So in a way it’s easy for the client to live that brand out and stay on brand because it is who they are. ”
What is your brand? Are you the funny one that also has a soft side? Are you the quiet one that opens up to close friends? It can be so hard to nail down because people are so complex, and we’re constantly changing. The same can be said of most businesses. This is why businesses are turning to outside experts, like today’s guests from Blow Branding, to help them define their brand. Is it what you do? Why you do it? How you make people feel? We’ll learn all about the recipe in today’s episode.
“Having a brand is what keeps your customers sticking with you when those other competitors come in with a better product or price.”
“A brand is a guidance for everything. It’s what you should sound like, feel like, look like. It helps you make decisions for your company.”
Interview Contents
2:50 - Brands defined.
5:00 - Products vs. brands.
7:00 - Strategy and creative.
10:00 - Marketing.
11:45 - Disagreements with clients.
14:00 - The process of helping define a brand.
16:00 - Doing work in different industries.
18:45 - Questions that people can ask themselves to help define their brand.
23:30 - Be Different, be consistent, be relevant.
27:30 - The process continued.
36:00 - The power of brand and design.
37:00 - Trends in branding.
40:30 - Mistakes people make with branding.
42:00 - Advice for people that would like to get into branding.
Links
THIS EPISODE WAS MADE WITH THE SUPPORT OF
Kevin Cole
Marcus Batson
Roxanna
Michelle & Jim Wortner
Janelle Swanson
Jimmy Seymour
SUPPORT EPISODES LIKE THIS BEING MADE
