“We will try to minimize the amount of time you’re exposed to crappy advertising that has no relevance to you and maximize the time you’re exposed to things that may have some relevance to you.”
Have you ever wondered about how that pair of shoes you’ve been wanting shows up in an ad for you online? Just how much data is being collected on you and how is it being used for marketing? Enter the world of programmatic advertising. Chris Cox will tell us all about the present and future of the marketing and advertising world.
“Thursday, Friday, Saturday, way better for me than Monday Tuesday Wednesday. These cities do better for me than those cities…Then I might look, does weather play a part here? Rain, snow, etc…And we keep adjusting and optimizing the ad spend.”
“Can this guy be tempted to do something slightly different? Can we tempt him to do something one step removed from his usual behavior?”
Interview Contents
1:45 - What is programmatic advertising.
2:00 - The old days of advertising vs. modern advertising online.
9:00 - How programmatic is changing ad agencies.
10:15 - Computers talking to computers.
13:00 - Getting specific with targeting.
19:40 - Trying to get ads that are more relevant.
21:15 - The players involved.
22:45 - The data being collected on us.
26:30 - Determining peoples next behaviors based on past data.
41:00 - Success in programmatic advertising compared to traditional advertising.
50:00 - Conversion of customers.
53:00 - Causation vs correlation.
58:30 - Drawbacks to programmatic advertising.
1:05:45 - Advice for getting into the biz.
THIS EPISODE WAS MADE WITH THE SUPPORT OF
Kevin Cole
Marcus Batson
Roxanna
Michelle & Jim Wortner
Janelle Swanson
Jimmy Seymour
